He’Brew marketing is back in Tampa this week for free beer tastings!
Yesterday, Oy Velo met up with He’Brew mishpocha Angela Prosper at King Corona Cigars in Ybor City. Angela is to King Corona as Diane is to Cheers. She actually worked at King Corona prior to taking her position as He’Brew’s first employee. As a result, Angela was as big a draw as the free beer.
At this tasting, I had the pleasure of reacquainting myself with Coney Island Lager, and tasting Albino Python. Both delicious. Granted, these beers are not technically He’Brews. However, they’re from the same brewery, and, as I mentioned earlier, they were free samples.
During this meeting, I confided to Angela that I’ve been sampling He’Brew lately and that while I thoroughly enjoy Genesis Ale and Messiah Bold, I (gasp) was not a fan of Bittersweet Lenny’s R.I.P.A. and thought I may have purchased a bad bottle. Angela assured me that the problem was not the beer, but my rudimentary palate. The Bittersweet Lenny’s R.I.P.A. is “brewed with an obscene amount of malts and hops” and is intentionally (go figure) bittersweet. The Lenny Bruce brew is actually one of He’Brew’s best sellers, one of the best I.P.A. beers on the market, and rated “fuck*#@ delicious” by Playboy. Fortunately, I have three large bottles of Bittersweet Lenny’s, and I intend to acquire a taste for it.
Stay tuned for more on He’Brew’s whirlwind Tampa beer tour.